Sales Performance Analysis

🧠 Business Problem

The company is experiencing inconsistent sales performance across regions. The goal is to identify trends, top-performing products, and underperforming regions to improve revenue.

📂 Dataset

Sales data containing order date, region, product category, quantity sold, revenue, and profit.

🛠 Tools Used

• Python (Pandas, NumPy)
• SQL
• Power BI

🔍 Analysis Steps

1. Data cleaning and handling missing values
2. Revenue and profit trend analysis
3. Region-wise and product-wise performance
4. Identification of low-performing regions

📊 Key Insights

• West region generates highest revenue but lowest profit margin
• Technology category contributes 45% of total sales
• Q3 shows consistent sales decline across regions

📈 Business Recommendations

• Optimize pricing strategy in West region
• Increase marketing spend for high-margin products
• Investigate operational issues during Q3

🔗 Project Links

GitHub Repository Dashboard